Why You Should Incorporate Mirrors Into Your Business

While you may think of a mirror of being a home accessory or a bathroom staple, mirrors can be used in businesses too. Strategically placing mirrors can help add ambiance to your space and can even help boost sales. Read on to see how you can incorporate mirrors into your business.

• Use as a window. If your business has subpar lighting, you can use mirrors to brighten up your space. By positioning a mirror opposite a window or an artificial light source, light will reflect off of the mirror into other parts of the store. The appearance of natural lighting puts customers in a positive mood, which can lead to more sales.
• Make your space seem larger. In small retail shops and other businesses, a mirror can make your store seem bigger. The best option is to use one large mirror (instead of several small ones) to expand the visual space in a business. Choose a frameless mirror or one with a thin frame so that the mirror doesn’t overtake the space.
• Allow customers to visualize products in their hands. If your business sells jewelry, clothing, or accessories, mirrors are a must-have so that customers can see how a product will look on them. Other types of businesses can also benefit from mirrors as customers will be able to visualize themselves with the product.

• Highlight important items. Strategically placed mirrors can play an important role in a businesses’ visual merchandising. High-priced products or merchandise that must go can be placed in front of mirrors so that they are reflected. This increases the chances that a customer will take note of the item.

• Add character. Mirrors can also be used as a decorative feature in your business. Find frames that complement your shop’s style or choose shapes that set your store apart from the rest. Customers will appreciate the distinct character of your space.
• Discourage shoplifting. Mirrors give the impression that someone is always watching. With mirrors placed throughout the store, potential shoplifters will think twice before stealing your products.

At True View, we can design custom mirrors in nearly any shape and size to meet the needs of your store. Contact us online to learn more about how we can help install mirrors to benefit your business.