The storefront of a retail shop is more than just a view of the outdoors; it plays a key role in business. A well-kept storefront helps attract new customers, reinforce your brand, keep operating costs down, and more. If you notice that your storefront windows are out of style, fading, visibly damaged, difficult to open or close, or operating less efficiently than normal, it may be time to replace them. Here’s what to look for when considering new storefront windows:
Aesthetics
A storefront’s aesthetic appeal plays a big role in people’s first impression of a store. A well-maintained, stylish storefront is more likely to attract passersby to the business. What’s more, business owners can use their storefront to visually merchandise products, which can increase sales. Choosing window frames that complement your store’s brand and the building’s architecture is a winning combination.
Energy Efficiency
Businesses with energy-efficient windows can save 10-30 percent on their monthly utility bills. What’s more, energy-efficient storefronts often have higher property values. Look for double—or triple-paned windows with gas fillers to increase insulation and low-E coatings to reduce heat transfer. When it comes to frames, vinyl or aluminum frames are the most energy-efficient options.
Ease of Operation
While many businesses use picture windows that don’t have the option of opening, others, such as dining establishments or mom-and-pop shops, can benefit from functional storefront windows. Consider your wants and needs, then look for the best type of window to suit your space. Casement or awning windows that open outward from the sides or the top are popular choices to allow airflow into a retail space. Restaurants and cafes often use sliding glass doors to offer indoor/outdoor seating to their customers.
Security
Security concerns are real for all retailers, no matter their size. Installing impact-resistant windows can enhance security and prevent theft. Laminated glass consists of two or more panes of glass bonded with a plastic interlayer. When shattered, the glass remains in place, deterring criminals and reducing the risk of injury. Tempered glass is another type of safety glass that is more durable than regular window panes. When broken, tempered glass shatters into small blunt pieces that are less hazardous than sharp shards.
Durability
With proper maintenance, storefront windows should last 15 to 20 years. To get the most out of your new windows, choose frames made of durable materials like aluminum, vinyl, wood, or fiberglass. Your windows will serve you well for decades when paired with the impact-resistant glass highlighted above.
If your storefront isn’t working for you anymore, updating it is a wise decision on many levels. True View’s window professionals have in-depth knowledge to help you find the right windows for your retail business. To learn more about our storefront window offerings in Phoenix, call us at (602) 431-8783 or contact us online.
A note from Ron & Deb: