When you visit a business for the first time, what factors contribute to your first impression? The employees? The merchandise? The music? What about the appearance of the storefront before you even walk through the front door? If you are a business owner, you likely also consider what message your storefront communicates to potential customers. An unwelcoming outward appearance can give people the wrong impression of what might be inside, even if you’ve worked hard to create a beautiful lobby or retail space.
First impressions are important, which is why so many businesses choose glass for their storefronts.
“Please come in!”
When you arrive at a building with just one door or minimal windows, are you always sure you are in the right place? During COVID-19 when restaurants offer limited seating and retail stores have decreased the maximum capacity, how can you be sure there aren’t too many other people in the building without entering first? Glass doors and large windows help increase visibility into your business and create a more welcoming environment that helps customers feel more comfortable before choosing to come inside.
A glimpse inside.
If you are selling products or services to customers, a glass storefront can draw people in who may have never planned to enter your business. Do you carry the latest sneaker drop, or offer the best gym equipment? Give people a chance to see what you have to offer, and show what sets you apart from competitors. If a picture is worth 1,000 words, imagine what a big, glass storefront can communicate!
Safety and security.
Not only does a glass storefront allow people to see inside, but it increases visibility for those inside as well. If you are concerned about intruders, you’ll always be able to see who is coming, and who is inside the store. Windows also provide natural light, augmenting your interior fixtures.
If you need glass, windows or doors for your commercial building, let us give you a free, no-obligation, no-pressure estimate.