Storefront Holiday Display Tips

Put your commercial storefront to work for you this holiday season by creating a one-of-a-kind window display. Holiday displays are an effective way to get people to visit your business, which can help boost your sales. Not sure where to start? Consider these storefront display tips to attract customers to your store:

Choose a Theme
Take the time to develop a theme for your storefront display. Recreate a Christmas morning scene, imagine Santa’s workshop, or create a snowy home for woodland animals. Make sure that your theme complements your brand so that customers can make a connection.

Showcase Eye-Catching Merchandise
For a window display to be most effective, it’s important to think about your audience. Showcase one or two products that will stand out and encourage people to enter the store. These don’t have to be your most expensive products, simply ones that will get passersby interested in the store.

Light It Right
Lighting is very important when it comes to storefront holiday displays. Use spotlights to feature your key products and accent lighting to create an ambience for your display. While classic white lights are always in style, don’t be afraid to use other colored lighting to match your theme or your brand.

Utilize Vertical Space
When designing your storefront window display, make use of the entire vertical space. Add height with a unique Christmas tree (perhaps made of something related to your business) or with hanging snowflakes or ornaments. As always, keep merchandise at eye level so it’s front and center as people pass your windows.

After you’ve created your storefront be sure to check it out from the street view, keeping in mind the direction from which most people approach your store. And don’t forget to share your beautiful display on your social media networks to attract even more visitors to your store.

At True View Glass, we understand how important a storefront window can be throughout the entire year. We have years of experience working with businesses of all kinds to update their storefronts. To learn more about replacing your storefront windows, contact us today for a free consultation.


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