Between remote work, online ordering, and more efficient operations, many businesses are finding that they don’t need as much physical space to run their companies as they used to. Right-sizing to a smaller space is often a smart business decision that offers many opportunities, especially when it comes to the storefront. If your business is moving to a new location with a smaller footprint this year, see how you can put your new storefront to work for you.
Update for a modern look. Your storefront is the first impression your customers and potential customers have of your business, and you want it to be a good one. If your new location has an outdated storefront, consider upgrading before you move in. With modern framing and high-quality glass, your professionalism will be clear to all, cementing your reputation within the community.
Choose larger panes. As you design your new storefront, select larger glass panes rather than smaller ones. Not only will this allow for larger displays, but it will help make your space seem bigger. Larger windows also let more natural light enter your business, which helps create a welcoming environment for customers and boosts morale among employees.
Opt for one focal display. Once your storefront is installed, adhere to the tricks of the trade when it comes to design. With a smaller space to work with, a more refined approach to storefront styling is called for. Rather than decorating the entire window area to the max, feature one product or collection. This curated approach will have more of an impact than showcasing a wide variety of items.
Make smart lighting choices. Lighting can make all the difference for a storefront, especially one on the smaller side. Use spotlights to showcase your products and consider uplighting or backlighting to make displays pop. LED strip lighting can be applied around frames or under shelves to shine light without crowding the space.
Keep it clean. Make regular maintenance a top priority for your new storefront. Clean the windows, refresh the paint, and repair any damage promptly to maintain the storefront’s appearance. In a smaller space, it should be easier to accomplish these tasks, so don’t put them off.
Transitioning to a smaller footprint can benefit a business in many ways. Maximize that benefit by making your storefront shine! Contact your local True View retailer to learn more about options in storefronts and how our designers can help you create a storefront that meets your business’ needs.
